Domain Registration and SEO
Written by ady on December 16, 2008 – 11:50 pm -If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Does the length of your website’s domain name registration affect search engine marketing and results?
Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally registed their domain names for 1 -2 years, you should think registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small victory when it comes to search engine technology.
Its good business sense to register a domain for at least 10 years. You don’t want to deal with the process annual process of renewing them every year. It's best to obtain the domain names that you want to keep for a while and renew then on a 5 to 10 year plan.
If your domain expires, it is very likely that someone will register your domain very soon after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By registrating your domain for a few years, your domain name won't expire for a a few year, and it won't be opened up to expired domain name buyers.
If you truely want to be ahead of the competition, you might thing registering or renewing your domain name for 100 years. At moment, Network Solutions (www.netsol.com) is the only registrar company providing the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), now provides to register a domain for 10 years, at a cheap price of $6.95 per year.
Yes, you can lose critical positioning in the search engines if you don’t reregister your domain name in time. You may have to start the SEO process all over again!
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Tags: domain registration, Search Engine Marketing, search engine optimisation, seo
Posted in Search Engine Marketing |