Simple But Effective Marketing
Written by ady on July 11, 2009 – 9:58 pm -If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of the weekend’s activities still fresh in your mind, you feel relaxed and think, today at least, life is sweet.
You take a sip of your morning coffee and then feel a breeze of cool air and from the corner of your eye a movement. Like a rabbit pulled from a hat there is now an impeccably dressed stranger sitting in front of you. You are taken back; you didn’t hear a knock and just as you are about to confront this individual he begins in a calm and measured voice.
‘This is the deal’
‘In every city of the world I am going to advertise your product on billboards at the busiest junctions.’
‘I will be able to tell you how many people see the advertisement, their age, nationality and gender.’
‘I will tell you exactly what they think of your product and can even give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge, make a purchase.’
‘I can have all this setup in two days and it will cost you less than a small advertisement displayed in your favourite trade journal.’
He pauses momentarily. ‘Interested?’
Okay you might be forgiven thinking that such an offer was too good to be true, you might think that you are going to wake up from a dream or maybe it really is time to get a lock on that office door.
But let us just take a minute. If you are still reading this I am that man who has come from nowhere and offered you a deal.
The advertising site is on the Internet and the billboard I’m offering is the much underrated online survey.
Stop for one moment and start to associate an online survey not with ‘market research’ but with ‘marketing’. And not any type of marketing this is ‘Marketing’ with a very large capital ‘M’ and in flashing neon lights. Marketing that is direct, low cost, quick, and effective.
Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. The number of people that see a billboard advertisement can not easily be verified where as the number of respondents starting an online survey can.
Online surveys can ask demographic questions such as age, gender and nationality and in doing so allows you to collate metrics about the effectiveness of your promotion and confirm that you are interacting with the target respondent on a one-on-one level.
Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness, with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.
Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.
Throw in a prize as an incentive for people to complete the survey, maybe some Pay Per Click advertising to capture an even wider, or more focused audience and you are still talking low cost effective marketing.
‘Tell me then. Is it a deal?’
“When using blogs as part of your internet marketing strategy, how the hell do you keep them fed with fresh unique content day after day?”
That’s the question I get asked most of all but the answer is easy. I don’t, Syndicate Kahuna feeds them for me and it doesn’t cost a dime for the content!
If you use blogs (and if you don’t you should be) as part of your internet marketing strategy, you need to check out this FREE service from the guys at Portal Feeder. Click here and put your traffic building on auto pilot.
Tags: advertising, customer, customer communications, customer relationship, customer services, educating, feedback, marketing, Online surveys, Promotion
Posted in email Marketing |